Sustainability is the only solid foundation for long term value creation. This is the key message that UPM Communication Papers shares to international delegates at the 42nd FIPP World Media Congress, which is held from the 12th to 14th of November in Las Vegas.
UPM is the main sponsor of the congress, which is the largest and most high-profile event in the magazine publishing industry. Over 800 leading media owners and service providers are expected to attend the three-day Congress, which features 60+ sessions delivered by more than 100 senior media industry leaders.
Committed to sustainability
UPM’s presentation “UPM – Responding to the changing world” explores the advantages that paper offers from a sustainability perspective and outlines concrete actions that UPM is taking to help mitigate the effects of climate change in the face of global megatrends.
“Sustainability is a core part of UPM’s vision to lead the forest-based industry into a future beyond fossils. And this future will include sustainably produced paper,” says Martin Ledwon, Vice President, Stakeholder Relations, UPM Communication Papers.
“We optimize our production and energy generation to continuously decrease our emissions. We champion biodiversity while setting a precedence for a responsible connection of forest use and nature conservation. And we take an active role in supporting the development of our employees, the communities we operate in and the standards of our suppliers. We believe in the future role of paper in the publishing industry as a truly sustainable product,” Ledwon says.
Part of UPM’s comprehensive approach to climate change mitigation centres around maintaining forests as carbon sinks. UPM plants 50 million trees annually and its plantations in Uruguay already represent a 24 million tonne carbon sink which did not exist 25 years ago. In addition, UPM is continuously adopting solutions such as sustainable land use, resource efficiency, circular economy, renewable materials, replacing fossil materials, as well as decarbonising traffic and energy across its international operations.
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