This marks the fifth and sixth time that Stora Enso will be sponsoring the Nordic World Ski Championships. The company will be presenting sponsor for the upcoming event in Oberstdorf, Germany in 2021 and previously served as presenting sponsor for the 2019 event in Seefeld, Austria, and the 2017 event in Lahti, Finland, as well as being the main sponsor in Falun, Sweden in 2015.
“We are excited to prolong our sponsoring of the FIS Nordic World Ski Championships until 2025. Our renewable products made of wood give us the opportunity to contribute to making these world-class sustainable events,” says Annica Bresky, President and CEO, Stora Enso.
Stora Enso’s products made of wood are more climate-friendly and have a lower carbon footprint compared to many products made from fossil-based materials. Throughout the events, Stora Enso will showcase its sustainable products and solutions in numerous applications such as wooden buildings, juice cartons, paper cups, paper bags, medal boxes, prize podiums and awards. Stora Enso will also contribute to the circularity of the championships by providing expertise within these areas.
“Stora Enso is a role model sponsor for FIS with their proactive support of the local organising committees’ sustainability initiatives with practical measures. We are extremely pleased that Stora Enso has extended its engagement for the FIS Nordic World Ski Championships through to 2025. The company’s strong eco-friendly philosophy and actions will have a chance to truly shine with the engaged hosts of Planica and Trondheim, both of whom have highlighted sustainability at the core of the Championships’ DNA. It is truly a perfect fit for all parties,” says Sarah Lewis, Secretary General of the International Ski Federation (FIS).
“The Nordic World Ski Championships provide an excellent platform to increase brand awareness while promoting the benefits of using fossil free and recyclable products to combat global warming. Together with the International Ski Federation and the local organising committees, we are committed to contributing to a more eco-friendly future,” says Annica Bresky.
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