Stora Enso and Vogue Scandinavia have won the Red Dot Design Award for the renewable eco-package concept created to replace plastics in magazine packaging. The packaging is fully carbon neutral, with a renewable, low-carbon raw material and energy efficient production. The first issue of Vogue Scandinavia was launched in August.
The Red Dot Award was granted for exceptional design quality and creative performance in the category of Brands & Communication design. With roughly 20 000 submissions, the Red Dot Award is one of the biggest design competitions in the world.
The winning packaging comes in two versions – Normal Edition and Collectors’ Item Limited Edition, both made from EnsocoatTM by Stora Enso. All materials are fiber-based and renewable, reflecting Vogue Scandinavia’s commitment to sustainability. The package replaces the traditional single-use plastic wrapping used in magazines. The limited-edition packages are rigid boxes with matching artwork and debossing, inspired by Swedish artist Hilma af Klint. The magazine and its packaging are designed to be saved and kept in readers’ bookshelves. The accompanying bookmark encourages readers to read the magazine again and again.
“I am particularly pleased that the Red Dot Award: Brands & Communication Design honoured projects that address current challenges,” said Prof. Dr. Peter Zec, founder and CEO of Red Dot. “It is great that Stora Enso and Vogue Scandinavia have taken a clear position, assumed responsibility and are raising global awareness of the challenges we face today. Thanks to the outstanding quality of its design, the project conveys a clear message that can change attitudes and make people think differently.”
In 2021, designers, agencies and companies from around the world registered their creative projects and brands for the Red Dot Award: Brands & Communication Design. True to the competition’s guiding principle “In search of good design and creativity”, the 24 international jury members expertly, individually and comprehensively assessed each of the submitted communication projects and brands.
“Vogue Scandinavia was launched to disrupt the media landscape in the Nordics and to lead the way in sustainability. We want to take the next step in the future and modernize the whole concept of how magazine journalism is not only read, but done and experienced by the consumer,” said Martina Bonnier, Editor in Chief for Vogue Scandinavia. “Stora Enso is the perfect partner to do this with – they are the true innovators in carbon neutral packaging design.”
“Vogue Scandinavia is a true inspiration for us as they push the boundaries in everything they do. Their ambitions combined with our expertise in packaging design and sustainability, help move the needle towards a greener fashion industry,” said David Ekberg, EVP Packaging Solutions at Stora Enso.
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