Smurfit Westrock has once again demonstrated its prowess in designing innovative and sustainable packaging by picking up 10 awards in WorldStar 2025.
The latest accolade is testament to the packaging leader’s ability to create products that outperform on every level. Solutions that stood out for the judges in this year’s awards include: an eCommerce pack for South America’s biggest egg provider, a paper-based tray for plant-based meals and a bag-in-box solution for cleaning products.
Sustainability was front and centre in each submission and illustrated how the company goes the extra mile in every project. In the case of one of the winners, a corrugated fruit tray, Smurfit Westrock also installed a solar energy plant to power the box assembly automation. Several awards were won by products from Smurfit Westrock’s Better Planet Packaging portfolio including a transportation pack for tropical plants which resulted in an elimination of 12.4 tonnes of plastic for the customer annually.
The company’s flair for point-of-sale display was also in evidence with a beautifully executed wine stand, featuring replica wine cases and lighting, taking the top prize in its category.
Commenting on this year’s success, Arco Berkenbosch, Chief Innovation Officer at Smurfit Westrock, said: “We’re delighted to have won 10 awards because the standard is extremely high in WorldStar, with the highest quality being showcased from every corner of the globe. This win showcases the expertise of our 2000 people-strong design team – highly skilled and creative individuals that never fail to deliver for our customers. I’m immensely proud of them.”
The WorldStar awards are run annually by the World Packaging Organisation.
Smurfit Kappa’s winning products in WorldStar 2025
- Brazil – eCommerce egg pack
- Brazil – Ventilated fruit tray
- Czech Republic – Fresh produce speed tray (Learn more)
- Czech Republic – Insert for child’s toy packaging (Learn more)
- Denmark – Bag-in-box pack for cleaning materials (Learn more)
- Denmark – Tropical plant tray
- Poland – Point-of-Sale wine display (Learn more)
- Singapore – Paper-based pack for plant-based meals
- Spain -Safe&Green fruit and vegetable punnet
- Sweden – Paper-based cable drum
