Innovation leader presents cutting-edge products and current topics
News from Sappi Packaging and Speciality Papers is now available on yet another channel: the LinkedIn business network. The innovation leader is already presenting all the latest news about sustainable packaging to more than 350 followers and other interested readers – with its own topics as well as news relevant to the industry.
- The latest from the innovation leader and its sustainable product portfolio
- Up to date, informative and revelatory
- A look outside the box with industry-relevant news
In recent weeks, employees working from home and social distancing have led to a significant increase in the use of social media. In keeping with this development, Sappi Europe initiated a new English-language LinkedIn channel. At www.linkedin.com/showcase/sappi-packaging-and-speciality-papers/, the market leader in functional paper packaging is presenting readers with news from its own product portfolio, cross-sectoral news and interesting facts about sustainability. This enables the company to network and exchange directly with customers, interested parties and partners.
An attractive mix of topics: newsworthy, innovative & sustainable
The focus of the new LinkedIn site is on Sappi’s ecological functional solutions that open up new possibilities in the field of paper-based packaging. The channel also offers professionally prepared information on new, innovative products, Sappi’s commitment to sustainability, as well as current topics. Followers are encouraged to actively contribute with their questions and suggestions to the globally active paper manufacturer.
“I am delighted that we can now also use a special social media channel to get our Packaging and Speciality Papers customers even more excited about us and our products,” says Thomas Kratochwill, Vice President Sales & Marketing Packaging and Speciality Papers at Sappi Europe. “We will also take advantage of these media to present those people who are behind Sappi’s success!”
Sappi’s virtual interpack 2020
Until May, Sappi’s virtual interpack trade fair will also be an important topic. It will take place from 6 to 31 May – a valuable compensation for the postponed, real trade fair this year and an ideal platform to gear up to the Düsseldorf interpack 2021. The virtual trade fair will begin on 6 and 7 May with numerous live streams, in which Sappi experts will provide profound insights into their products and services – just as the participants would expect from a real trade fair. Throughout the entire time, the virtual trade fair stand at www.sappi-interpack.com will welcome visitors with a wealth of information on product innovations, applications and packaging solutions, consulting services and, of course, sustainability.
Thanks to these varied and informative topics, Sappi’s new LinkedIn presence offers a unique opportunity to learn first-hand about relevant industry news, important product innovations and news from the company.
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