The cross-industry initiative, 4evergreen alliance, has released its Circularity by Design guideline aimed at providing the packaging value chain with clear recommendations for designing fibre-based packaging for recycling from the start of its lifecycle.
According to the guidelines, “the amount of variety of fibre-based packaging on the market is continuously growing and becoming more complex. Innovative solutions are therefore needed to maintain and further increase the recycling rates across Europe” – including a greater consideration for material compositions and adaptions to recycling processes.
The aim of the report is to examine the impact of different components on fibre-based packaging and how these affect the paper recycling processes, in order to present design recommendations. 4evergreen says that the report is intended for actors along the entire value chain, from manufacturers to retailers, including packaging designers.
