Mondi, a global leader in packaging and paper, is proud of the successful partnerships it has established for marketing its PERGRAPHICA® brand. PERGRAPHICA® is Mondi’s premium paper range for the creative design, publishing and luxury packaging markets.
“We are incredibly proud of the overwhelming feedback we have received from our partners, including Adobe Stock, for PERGRAPHICA® and our Catching Feels campaign. There are a lot of shared values between Adobe Stock and PERGRAPHICA®. Adobe Stock´s motto of inspiring creatives and ‘Say it with Adobe Stock’ are very similar to PERGRAPHICA®’s own ‘Creatives inspiring creatives’”, says Johannes Klumpp, Marketing & Sales Director at Mondi Uncoated Fine Paper.
14 prestigious B2B marketing awards for Catching Feels, the PERGRAPHICA® campaign
Mondi’s Catching Feels campaign, developed in a unique digital to analogue partnership with Adobe Stock, has garnered no less than 14 B2B marketing awards. Among these are:
- 3 awards at the B2B Marketing Awards, the largest and most prestigious marketing awards in the B2B arena. Catching Feels won Gold for Best Brand Initiative, Silver for Best Creative Campaign and Silver for Most Commercially Successful Campaign.
- At the Global ACE Awards, recognising the best-of-the-best in B2B creative achievement from across the globe, Catching Feels came first in the category ‘Integrated Marketing Campaigns – $250,000-$1 Million Budget’.
- At the Drum Awards for the Digital Industries 2021, Catching Feels won the closely contested B2B category in recognition of its ‘digilogue’ approach.
The campaign launched in autumn 2020 transitions seamlessly between the screen and PERGRAPHICA® papers. QR codes take readers from the printed page onto a dedicated digital platform for paper lovers, pergraphica.com, complemented by virtual events for creatives, printers and publishers.
Collaboration with Adobe Stock and artist Rachael Presky in support of the creative industry
Celebrating the success of Catching Feels, Mondi hosted a session at Adobe Max 2021 in late October, Adobe’s virtual conference connecting creatives from around the world. The session entitled ‘Catching Feels: A Sensory Journey from Screen to Print’ gave creatives an exclusive look behind the scenes of Mondi’s successful, multi-award-winning integrated marketing campaign.
Additionally, Mondi is collaborating with Rachael Presky, UK-based illustrator and contributor to the Adobe Stock Premium Collection, a premium stock image library enhancing creative projects and empowering creatives. Experts from Mondi have been joining forces with Rachael Presky to offer educational and inspirational webinars on the creative journey from the screen to the printed page. Rachael is one of six artists chosen to contribute to the Catching Feels campaign for their ability to bring feelings to life in their creative work.
Mondi’s strong distribution network offering PERGRAPHICA® to creative design, publishing and luxury packaging markets across Europe
Mondi has deepened its collaborations with distribution partners to enhance availability of PERGRAPHICA® papers across Europe. The new Dark & Deep Colours and Infinite Black products in particular have received very positive feedback and won over new customers, marking Mondi’s successful entry into the luxury packaging market. In addition to the PERGRAPHICA® white design shades, Europapier has been offering the PERGRAPHICA® Dark & Deep Colours range in Austria, Eastern Europe and the Ukraine since late 2020. Distribution partners for Germany are IGEPA and Antalis. In the UK, France and Switzerland, Antalis offers the full white range including SRA3 and Indigo.
“We have a long-standing partnership with Mondi. The new PERGRAPHICA® Colours for creative design and luxury packaging are a fantastic addition to our portfolio for German customers. We value our collaboration with Mondi, in particular the training and support their packaging team provides for our staff here at IGEPA”, says Sabine Reister, Product Manager Paper & Print at the IGEPA Group.
Since April 2021, Mondi’s entire PERGRAPHICA® range has been CO2-neutral thanks to an internationally recognised carbon offset project run by ClimatePartner. All PERGRAPHICA® shades, surfaces and grammages are made in Austria and meet strict global sustainability standards according to FSCTM as well as the EU Ecolabel.
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