Swedish startup Adsorbi has secured EUR 360,000 in seed funding from Metsä Spring, Chalmers Ventures, and Jovitech Invest for its cellulose-based air purification material that can be used in air filters and odour removal products.
The current industry standard for air purification is activated carbon, which has many downsides – its production from coal or coconut shells has a big negative impact on the environment, it has a short life cycle, is hardly customisable, and performs poorly in removing health hazardous volatile organic compounds (VOCs). As governments are rolling out stricter regulations on air quality, businesses are in a race to find new solutions.
Adsorbi’s material answers this need, as it is flexible, has a longer lifetime, and is more energy efficient. Unlike activated carbon, it doesn’t release any VOCs back into the air. The material is bio-based, its raw ingredient is sustainably harvested from the Nordic forest, and it has a wide range of applications.
The material is excellent at capturing and storing air pollutants that can cause problems in respiratory systems, and is made from a renewable resource, wood, and has a low environmental impact and a long product lifetime.
Adsorbi marks Metsä Spring’s first Swedish startup investment and will be an addition to its wood-based innovation portfolio, already consisting of four other external investments and two internal development projects.
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