Even in today’s digital world, paper remains unique in its ability to touch our lives. Paper is renewable, recyclable and the natural support of new ideas and creativity. There are many misconceptions relating to paper, print and paper packaging. 37% of European consumers believe that paper and paper packaging are bad for the environment.¹ Whilst only 18% believe the paper recycling rate exceeds 60%¹, when in fact it’s 79%², the highest of any material in Europe.
Running from the 3rd – 7th February, we encourage all printers, paper merchants, packaging manufacturers and all those who operate within the sector to support Love Paper week and use the materials available to inform their clients, customers and consumers more widely, why paper is such a sustainable, effective and attractive medium.
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