Lecta’s role as an ally of artistic creativity
Lecta is honored to participate in the publication of Our Odyssey, the first anthology of the renowned art duo from Valencia (Spain) PichiAvo, which commemorates their ten-year creative career. Juan Antonio Sánchez (Pichi) and Álvaro Hernández (Avo) have achieved
international acclaim with a unique style that blends classical art and contemporary graffiti to great effect.
In their work, PichiAvo transform mythological figures, classical sculpture, and architectural features, and integrate them in vibrant urban environments. The contrast between eternal and fleeting, monumental and ordinary, defines their artistic essence and has resulted in
commissions for projects in Europe, North America, and other regions of the world.
Our Odyssey: an artistic journey
Our Odyssey is a reflection of this creative evolution. The book features more than 300 artworks, from monumental murals in public spaces to more intimate studio projects. The pages invite readers to explore the PichiAvo universe and witness each stage of their artistic process, from the initial inspiration to the final execution.
The synergy between paper and art
The collaboration between Lecta and PichiAvo highlights the importance of paper as a medium for perpetuating artistic creation. The Condat matt Périgord and Coral Book White premium-quality papers used in Our Odyssey were selected to guarantee the impeccable reproduction of each work, capturing the rich colors, textures, and details. Each page becomes an extension of the work, transforming the book into a sensory experience which, as the art duo PichiAvo states, pays homage to art. In their words,
“For us, paper is the starting point for everything we do. Every sketch, every idea that emerges, begins on paper, and that makes it a crucial part of our artistic process. We wanted to convey that importance in Our Odyssey by using different types of papers and textures that reflect the essence of our work. The choice of paper for the book was also vital for faithfully reproducing the colors and details of the original pieces, ensuring that every page captures the visual experience of our art as we conceive it.”
Paper is not only a substrate but an ally of art that can immortalize a moment in time and transmit emotion. In Our Odyssey, the combination has given rise to a book that acts as a bridge between the artists and readers.
Committed to culture
This collaboration reaffirms Lecta’s commitment to art by providing PichiAvo with the company’s experience and resources to capture their work, creativity and passion on paper.
Discover this anthology at www.pichiavo.com and dive into a decade of art and creativity.
