The Swedish-made coloured paper Kaskad from Lessebo Paper, a classic beloved for its high quality and versatility, is back in the Nordic market after a hiatus. It is now available as a stock item at Addbrand.
The distributor Addbrand is reintroducing the Kaskad paper series in A4 format for distribution in Sweden, Norway, Denmark, and Finland. The paper is already in stock, initial deliveries have been dispatched, and the customer response has been overwhelmingly positive.
“Ever since we started selling Lessebo Colours, we’ve had customers asking us to bring back the A4 format,” says Johannes Råsbrant, Marketing Manager at Addbrand. “There is strong demand for Swedish-produced paper in general, and coloured paper is no exception.”
Kaskad is produced at Lessebo Paper has been available in the Nordic market a few years ago. The range of coloured paper is tailored for retail cut-size businesses, offering a consumer packaged product. Despite its pause in the Nordic market, Kaskad has remained popular internationally, including in the UK and Australia. Now, it is making its comeback in the Nordics.
Produced at Lessebo Paper, in the heart of Småland’s forests, Kaskad embodies a commitment to sustainability, using Swedish chlorine-free pulp and renewable resources. It features a matte, non-reflective surface, FSC Certified® and is age-resistant in accordance with ISO 9076.
“We are thrilled that Kaskad is returning to the Nordic market,” says Ebba Ingvarsson, Key Account Manager at Lessebo Paper. “This brand represents high quality and sustainability, and it has been eagerly awaited. Our collaboration with Addbrand enables us to bring Kaskad to even more users and strengthen the position of Swedish-produced paper in the Nordics.”
With the launch of Kaskad, Addbrand is adding another renowned brand to its catalogue. “We know there is demand across most of our customer segments and are very excited to launch this,” says Johannes Råsbrant. “We are also proud to have earned Lessebo Paper’s trust to supply such a premium and prestigious brand.”
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