Hyster Yale Group People: Ricardo Lopez-Cediel is the new Area Business Director for Southern Europe


Starting from June 2021, Ricardo Lopez-Cediel has been charged with the business management for Hyster Yale Southern Europe area.

With a wide experience in international commercial management, sales, aftermarket and service in the forklift truck market, Ricardo Lopez- Cediel has joined Hyster Yale Group in June 2021 taking on the role of Area Business Director for Southern Regions.

Looking at its background, it is easy to understand the value Ricardo has been bringing to the Group for 8 months. Graduated in Business and Law with a Master in Business Administration (MBA), Ricardo worked as General Commercial Director Spain, Portugal & Morocco for GAM (General Maquinaria de Alquiler). During his working experience he had the chance to strengthen operative and commercial skills above all in the transformation, development, and stabilization of new lines of business and services, both nationally and internationally.

Thanks to a strategic vision and the capacity for analysis and resolution in complex environments, Ricardo achieved very positive results in the reorganization and business development.

Hyster Yale Group is sure that  Ricardo’s broad understanding of business and his international experience within the logistic and handling industries will be a value added for company improvements and next steps forwards.