The ongoing move from plastic to renewable packaging and the growth of e-commerce are increasing the demand for kraftliners for corrugated packaging. AvantForte™ by Stora Enso is a new kraftliner that enables corrugated packaging producers to expand into new demanding and premium segments and to meet brand owners’ need for high-performing, safe and plastic-free packaging while using less materials.
“Meeting tightening food safety regulations and reducing weight of packaging require high-quality materials. Corrugated packaging converters have improved their capabilities and will benefit from high-performing kraftliners. AvantForte will have high strength and good printability, enabling corrugated packaging producers to design and produce premium, eco-friendly, plastic free packaging with less weight, thereby reducing carbon emissions and waste,” says Henna Pääkkönen-Alvim, SVP Containerboard Business Unit.
AvantForte will be the flagship of Stora Enso’s Avant product family of corrugated packaging materials. AvantForte will be fully made from sustainably sourced virgin fiber, and it will be available as brown and white-top kraftliner. Stora Enso is converting a production line at Oulu mill in Finland from woodfree coated paper to kraftliner. The converted board machine will start production in Q4/2020.
AvantForte is renewable and recyclable and will provide high quality and packaging performance at lower weight than other kraftliners. While the current standard structure for kraftliners is based on two layers, AvantForte includes patent pending technology Tri-Ply™ by Stora Enso which equips the product with three fiber layers to maximize its strength, save weight per package and enhance printability. Up to 10% stronger than other kraftliners, AvantForte will serve the most demanding end uses that require strength, purity and excellent visual appearance, such as fresh, fatty or moist food packaging and high-end e-commerce packaging.
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