A new visual identity for CGW Packaging


The French group CGW Packaging, which includes three historical cardboard mills (Cartonnerie Gondardennes, Cartonnerie Ondaine and Cartonnerie Lacaux), is launching a new visual identity with common graphic codes aimed at harmonising the three entities and reflecting their belonging to the same group.

Carried by an energetic and creative association of colours, these new logos display three circles which define their sector of activity (the paper roll which, transformed, produces corrugated cardboard) and which symbolise the three founding companies.

If Cartonneries Gondardennes (created in 1897), Lacaux (1885) and Ondaine (1983) shape a long history for this family group that has remained independent, they are resolutely turned towards the future. With a turnover of over €200 million in 2021 (20% of which will be exported), CGW Packaging’s turnover increased by over 30% last year. This growth is driven by the market’s dynamism in terms of volumes and prices, as well as the strengthening of the core business of corrugated sheets.

After the acquisition of Cartonnerie Lacaux in 2019, the group’s strategy has been expanded in 2020 with new industrial tools to develop the converting business.

For the future, the group announces that a very active SER approach and its digital transformation will structure its growth. For the record, CGW Packaging is made up of two paper/cartonboard mills, one corrugated board mill and four cartonboard companies. With 670 employees, it produces 208,000 t/year of corrugated case materials (CCM) and more than 400 M m2 of corrugated board on five corrugators.

V. L.