Smithers, a global leader in providing events, market intelligence, consulting, testing, and compliance services, is delighted to announce the return of Sustainability in Packaging MENA, the newest addition to its renowned series of events in Europe, the USA, Asia, and Latin America. Following a successful inaugural event, Sustainability in Packaging MENA will take place for the second consecutive year on 21-22 May 2025 at the Jumeirah Creekside Hotel in Dubai, United Arab Emirates.
The event will spotlight Smithers’ global expertise in packaging and offer a comprehensive exploration of sustainable packaging practices within the rapidly evolving Middle East and North Africa (MENA) region. With a growing focus on sustainable packaging, this conference will feature invaluable insights, case studies, and a deep dive into the future of packaging in the MENA region.
According to the latest market intelligence from Smithers’ industry report, The Future of Global Packaging to 2028, Africa and the Middle East are among the fastest growing packaging markets worldwide. These emerging markets, alongside Asia and South & Central America, are expected to outpace global packaging market growth over the next five years. Despite relatively low per capita packaging consumption rates in most countries across the MENA region, the forecast for growth is strong, with increasing adoption of sustainable packaging solutions as a key driver.
As sustainability becomes more prominent in the packaging industry, brands in the MENA region are transitioning from plastics to more eco-friendly packaging options such as board and paper-based products. This evolving landscape presents exciting opportunities for market expansion and collaboration.
The Sustainability in Packaging MENA event will bring together a diverse group of stakeholders from across the entire value chain, including packaging manufacturers, brand owners, regulators, and environmental organisations, to discuss critical topics such as:
- Global packaging market trends and regulations
- Circular economy and packaging
- Recycling practices and innovations
- The regulatory framework within the MENA region
- Extended Producer Responsibility (EPR) implementation in MENA
- Waste management infrastructures and collaborative initiatives
- Mechanical vs. chemical recycling developments
- Advanced recycling technologies
- Biodegradable packaging solutions
- Retailers and brand perspectives – case studies
- Big brand panel discussions
- Designing for recyclability
- Sustainable material innovations
- Food contact material safety
- Digital innovations in packaging
Confirmed attendees include industry leaders such as representatives from Mars, Kraft Heinz, Mondelez International, SABIC, Napco National, Alliance to End Plastic Waste, Circular Packaging Association, Taghleef Industries, Federation of Saudi Chambers, and ASASE Foundation, among others.
Sustpack MENA will provide an essential platform for discussions on the future of packaging in the MENA region, enabling companies to learn, collaborate, and drive forward the transition to sustainable packaging solutions.
🔹 Early bird rates end soon! Register now
🔹 Extra 10% off for the PaperFIRST community! Use code MENA25PF at checkout.
For more information about the event and registration details, please visit www.sustainability-in-packaging.com/mena.
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