Barry-Wehmiller is pleased to announce the introduction of its new BW Converting Solutions (BWCS) Hygiene Division, which unites industry brands PCMC, W+D, STAX and Northern Engraving in a consolidated division in the platform, designed to accelerate the success of its tissue and hygiene customers.
“The global tissue and hygiene paper market is experiencing consistent growth in revenues and sales, and today our customers expect personalized experiences, transparent communication and real-time information,” said Sergio Casella, President, BWCS Hygiene Division.
According to Casella, the increasingly dynamic and constantly evolving tissue and personal care products market is characterized by consumers who are no longer satisfied with simply purchasing a product, but who ask to live profound experiences of interaction with brands.
“BW Converting Solutions understands that it is not enough to be the best at designing and selling a product or service, but it is necessary to redesign one’s business around the knowledge, values and needs of customers.”
The company’s shared strategic plan, programming, and control work contributes to ensuring that all parties proceed in the same growth-direction to converge at the exact point where they create value for the end-customer.
In the new BW Converting Solutions Hygiene Division, a global structure of people and experts now can more easily integrate their strategic initiatives and create comprehensive and effective products and services for customers around the world. This customer-centric strategy is the focus of the new Hygiene organization.
“This new and deliberate development makes the most of the synergies among the companies, resulting in the best service, new technologies, quality, sustainability and Industry 4.0 initiatives. From idea to finished product, we believe that no stage of our customer’s journey is any less important than another. Therefore, that’s why we pledge to be at their side every step of the way with an expanded scope of solutions, products, and support systems. Our newly-unified division is ready to tackle any and all challenges,” added Casella.
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