A recent global survey found that environmental concerns from consumers are increasing. And they are willing to change behaviour.1 On the occasion of the 7th European Paper Bag Day, The Paper Bag initiative would like to call on everyone to make their own contribution for a positive change, like using, reusing and recycling paper carrier bags or encouraging others to do so. “Future in your hands” is the overall theme of this year’s edition. It takes place around 18 October 2024, and is celebrated with different activities all over Europe.
In a world facing changing requirements due to climate change and the scarcity of raw materials, consumers are increasingly opting for sustainable lifestyle choices. Legislation in the EU encourages change in each EU member state, including among retailers. One impressive example of how powerful consumer behaviour can be when it comes to implementing change is the steep drop by 78% of single-use plastic bags used in Sweden between 2018 and 2023.2 “Paper carrier bags are the perfect alternative if you forgot to bring your bag. They are produced from a renewable bio-based raw material, which means the raw material is infinite. Paper carrier bags are strong and can carry a wide range of products. They can be reused several times and after their final use easily recycled,” says Elin Gordon, Secretary General of CEPI Eurokraft. “Using paper carrier bags is an expression of a responsible lifestyle – it helps to reduce the use of fossil raw materials and plastic waste in the environment. One step of taking responsibility for the environment can be that simple – and it is a step to preserving our planet for future generations.”
Wood – sustainable raw material
Did you know that the term sustainability was originally used in forestry? In 1713, it was first mentioned in the sense of long-term responsible use of wood as a resource in Germany.3 Today’s concept of sustainable forest management – preserving forests for future generations – was developed on this basis. It includes maintaining the biodiversity, productivity, regeneration capacity and vitality of forests while leaving all interconnected ecosystems intact. FSC and PEFC are the best-known quality labels for wood. They guarantee that the wood for the paper carrier bags stems from sustainably managed forests. In these forests, trees are felled selectively, and new ones are planted for every harvested tree. Tree thinning ensures that the remaining trees have enough space to grow at their best. The wood from thinning is used as a raw material for paper production, as is process waste from the timber industry, such as branches and cuttings, which cannot be used for producing long-lived buildings, infrastructure projects and furniture.
1.8 tonnes paper recycled per second
Due to the long and strong wood fibres, the kraft paper used for high-quality paper carrier bags is very durable. The choice of glue and the construction of the handles add even more to a paper bag’s strength. High-quality paper carrier bags can be reused several times. And if they are not suitable for another use anymore, they can easily be recycled in the regular paper waste stream. Europe had a high recycling rate for paper and cardboard packaging of 82.5% in 2021. Consumers who recycle their paper bags contribute to 1.8 tonnes of paper being recycled every second in Europe.4 The fibres can then be used to produce new fibre-based products. “The example of a paper carrier bag emonstrates that many small choices in our everyday life can make a positive impact,” says Gordon. “Each of us has the future in their hands.”
7th European Paper Bag Day
“Future in your hands” is the theme of this year’s action day. With several activities in different European countries around 18 October, The Paper Bag initiative aims to inform retailers, brand owners and consumers about paper carrier bags as sustainable and efficient packaging that contribute to fighting climate change and plastic waste pollution so that they can make informed decisions. Everyone is invited to join the festivities and share their activities on Facebook, Instagram and LinkedIn using the hashtag #EuropeanPaperBagDay.
1 Bain & Company, The Visionary CEO’s Guide to Sustainability, November 2023
2 Swedish environmental protection agency via weblink: https://www.naturvardsverket.se/data-ochstatistik/
plast/plastbarkassar/, retrieved: 20 August 2024
3 Hannß Carl von Carlowitz, Sylvicultura oeconomica, Hausswirthliche Nachricht und Naturmäßige Anweisung zur
Wilden Baum-Zucht, Erstauflage Leipzig 1713
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